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Oliver Buchannon
Des Brown

Email expert and director of a community of global email senders learning to win at email.

The Collaborator by CrossLetter #11

Aug 28, 2026

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4 min read

The Collaborator by CrossLetter #11

The email that keeps long-term sponsors

Des Brown
Des Brown
The Collaborator by CrossLetter #10

Aug 14, 2026

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4 min read

The Collaborator by CrossLetter #10

Score every cross-promotion swap so you know exactly who's worth repeating.

Des Brown
Des Brown
The Collaborator by CrossLetter #9

Jul 31, 2026

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5 min read

The Collaborator by CrossLetter #9

Building a media kit that actually sells

Des Brown
Des Brown
The Collaborator by CrossLetter #8

Jul 17, 2026

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5 min read

The Collaborator by CrossLetter #8

Expanding cross-promotion beyond newsletters

Des Brown
Des Brown
The Collaborator by CrossLetter #7

Jul 3, 2026

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6 min read

The Collaborator by CrossLetter #7

Finding the "right" sponsorship model

Des Brown
Des Brown
The Collaborator by CrossLetter #6

Jun 19, 2026

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5 min read

The Collaborator by CrossLetter #6

Avoiding a cross-promotion flop

Des Brown
Des Brown
The Collaborator by CrossLetter #5

Jun 5, 2026

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5 min read

The Collaborator by CrossLetter #5

What sponsors actually look for

Des Brown
Des Brown
The Collaborator by CrossLetter #4

May 22, 2026

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5 min read

The Collaborator by CrossLetter #4

Getting your cross-promotion emails right

Des Brown
Des Brown
The Collaborator by CrossLetter #3

May 8, 2026

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3 min read

The Collaborator by CrossLetter #3

Curating your ideal inbox (or cross-promotion list)

Des Brown
Des Brown
The Collaborator by CrossLetter #2

Apr 24, 2026

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3 min read

The Collaborator by CrossLetter #2

The start of something pretty amazing!

Des Brown
Des Brown
The Collaborator by CrossLetter #1

Apr 10, 2026

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7 min read

The Collaborator by CrossLetter #1

The start of something pretty amazing!

Des Brown
Des Brown

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